Written by Matt Trulio Thursday, 09 December 2010 08:02
According to John Walker, the vice president and chief operating officer of Liberty Associates—owner of Baja, Donzi and Fountain—Baja will focus on its 20- to 26-foot-long Islander and Outlaw models when it resumes production in 2011.
“Baja was at its best as a value product in the performance market,” said Walker, who will be president of Baja. “That’s the direction we’re taking with the re-launch.”
“Our research with our dealers and loyal customers has shown us that this is our core market of Baja buyers,” he said.
Walker said work is underway on redesigning some of the Baja models, as well as establishing new option and pricing lists, and that the company also has significant interest from prospective new dealers. He added that Baja may bring back larger Outlaw sport boat models from 30 to 35 feet if demand for them develops after the initial re-launch.
Production is scheduled to begin in February for spring delivery to dealers.