Despite that the majority of what we produce at speedonthewater.com is digital, we grew up with print magazines. Sports Illustrated, Rolling Stone, National Geographic, Time, Surfer, Hot Rod, Vanity Fair, GQ, Outside, The Robb Report, Surfers Journal, you name a print magazine popular from the 1970s through present day and we probably know, have read or still read and love it.
Magazines, you see, are in our blood. That we both ended up at Powerboat—arguably (of course) the prettiest and best-written, photographed and laid out go-fast boating magazine of its day—reinforced our passion for print.
Producing the 2016 Speed On The Water Year In Review collectible print edition was a professional labor of love.
So we mourned–and not just our loss of income—when Powerboat died in 2011. By then, speedonthewater.com had been up and running for a few years, but losing Powerboat was a lot like having a home you once lived and loved in burn to the ground. It was devastating for us, just as it was for Powerboat’s longtime technical editor and lead test driver Bob Teague.
In May 2013, we introduced our first bi-monthly Speed On The Water digital magazine. In January this year, we published our 21st digital issue. We have no plans of stopping—not only is it popular with 5,000 to 7,000 downloads per issue, it almost quenches our thirst for writing more in-depth feature stories, showcasing beautiful photography and creating appealing layouts. But the key word is “almost” because—like many of you—we miss print, and not just holding it. We miss creating it.
So last year we released the print product we believe best complements the online news reporting we do seven days a week, our 2015 Speed On The Water Year In Review issue. With 132 pages in an oversized format, it was a pretty ambitious project for two guys with daily news, a weekly newsletter and bi-monthly digital magazines to produce. But it was so well received by readers and advertisers that we knew had to do it again, only bigger and better.
For the oversized 2016 issue, we upped the page count to 164 pages, gave our art director even more time and freedom to create killer layouts and had it printed on heavier, higher-quality paper. OK, we spent a lot more money on it and put in some pretty crazy hours during the holidays. But it was worth it. From readers and advertisers across the country, the reviews of our print issue have been outstanding. And humbling. And inspiring.
To those of you who’ve reached out with your praise and critique after spending your hard-earned money on our magazine—our baby—we offer the most heartfelt thank you. Your passion for high-performance powerboating enabled us to purse our passion for creating magazines.
Just wait till you see what we do next time around.